Hathor S.A. is a group made up of three companies (Hathor Agropecuaria, Pop Company and NiceBerry) devoted to the production and trading of popcorn, fine fruits and tropical fruits.

It started its activities in 1992 in the small town of Santa Isabel (Santa Fe Province, Argentina), with the aim of producing differentiated crops which were suitable for the market needs.

Currently, apart from its headquarters, it owns establishments and plantations in Concordia (Entre Ríos Province, Argentina), General Belgrano (Formosa Province , Argentina), Itá and Tijucas (Santa Catarina State- Brazil).